Structure
The psychographic group you are researching: Reformers
Names: Hope and Wisdom
Where they work/study: They're studying at university.
Activities in their spare time: They listen to podcasts, plant trees and do yoga
Newspapers/magazines they read: They read the independent and the guardian and do so digitally
TV programmes/channels they watch: They listen to independent podcasts over TV
Technology they own: Ipads and macbooks
Social media they use: Tumblr and Pintrest
Activities in their spare time: They listen to podcasts, plant trees and do yoga
Media consumption:
Newspapers/magazines they read: They read the independent and the guardian and do so digitally
TV programmes/channels they watch: They listen to independent podcasts over TV
Technology they own: Ipads and macbooks
Social media they use: Tumblr and Pintrest
My psychographic group:
I think I would be a mainstreamer, mostly due to the fact that I am very much a part of the mass when it comes to the brands I consume. Although I have fairly niche interests when it comes to certain media products like TV shows, everything else I'm very mainstream.
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