MIGRAIN Assessment 3 - Learner response

Your learner response is as follows:

Create a new blog post called 'MIGRAIN 3 Assessment - Learner response' and complete the following tasks:

1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).

TOTAL = 18/20 = A

WWW: Superb... a real understanding shown of media debates and theory.

EBI: For full marks, more specific textual analysis of your examples using media terminology could push you up - CSPs will help with this.

2) Read the mark scheme for this assessment carefully. Write down the number of marks you achieved for the two questions: _/8; _/12. If you didn't achieve full marks in a question, write a bullet point on what you may have missed.

7/8:
>I could have talked more about Gauntlett's theory that representations of masculinity are changing.

11/12:
> Different media presents masculinity differently; the gillette advert provides evidence for his theory whereas the Carolina Herrara adverts provide evidence against it.

3) For Question 2 on the social and cultural contexts of gender representations, identify three potential points in the mark scheme that you didn't include in your answer.

> The Carolina Herrara advertising campaign reflects a more traditional approach to
representation than found in many modern campaigns. This perhaps reflects the recent
cultural backlash against ‘woke’ or ‘PC’ (politically correct) causes as evidenced by right-wing
political campaigns such as Trump or Brexit.

> The campaign reinforces Judith Butler’s work in Gender Trouble – particularly the idea that

gender is culturally and socially constructed – not ‘natural’. The construction of the adverts

supports Butler’s idea that we are conditioned to adhere to social norms – both in terms of

gender roles and heterosexuality.

> The Carolina Herrara advertising campaign may be seen as an attempt to reclaim traditional
gender roles in response to an increasing tolerance of gender fluidity and non-binary gender
identity.

4) Having read the whole mark scheme, pick out one media theory that you didn't include in this assessment and summarise it briefly here so you can use it confidently in future.

Van Zoonen’s theory regarding the representation of women; she believes strongly in the patriarchy and suggests women in media they objectified, passive and presented to reinforce gender ideals.

5) Based on your experience in this assessment, identify three aspects of Media (e.g. skills/particular theories/examples) that you need to work on for your next assessment.

In general: Using more direct media terminology to a broader and more in-depth extent when talking about media texts. 

I think I should work on memorising Gauntelett's various theories and viewpoints, as well as some quotes in order to grasp a better understanding on his viewpoints of the media.